Selected Projects

Headspace Care

Roles:
Design leadership
Product strategy
UX design

Leading a team of designers evolving the way people access mental healthcare on the Headspace app.

Meta Athletic Intelligence

Roles:
Product strategy
Interaction design
Conversation design

I led the 0-1 design of Autocapture, an AI-powered capture feature on Meta smart glasses powered by Garmin integration. Highlighted onstage at Meta Connect ’25, it became the #1 most-retained AI feature across Meta’s wearables, achieving 33% user adoption in under 5 months.

Recognized in Wired Magazine, designboom, and The Guardian.

Meta AI Creative Tools

Roles:
UX/UI
UX research
Prompt eval & tuning

I owned the global launch and long-term roadmap for AI editing and creative tools across the Meta glasses product line. On display glasses, I drove prompt quality improvements, resulting in a 17% boost in model quality and achieved a 10% 90-day retention rate—outperforming initial targets by 10x.

Featured winner of the 2026 UX Design Awards.

Facebook Nudges

Roles:
Design systems
Business strategy
UX/UI design

I architected Nudges, a unified conversion framework that consolidated 63 fragmented upsells into a single system across 12 surfaces for 3B+ users. Adopted across 7+ Facebook teams, resulted in a 27% lift in notification grants and +760 paid subscribers/day.

Logitech G-FITS

Roles:
UX/UI
Motion
Branding

I designed the end-to-end onboarding and hardware UX for the world’s first custom-molding wireless gaming earbud. Achieved a 90% first-time setup success rate in consumer testing, successfully establishing a brand-new premium product category for the Logitech G portfolio.

SIAN SHEU