Autocapture

Meta, 2025

Roles:
Product strategy
Mobile UX
Conversation design

Autocapture automatically records and creates highlight reels of your workouts from your glasses. No hands, no interruptions, no missed moments.

I led the design team for this hero feature on the global launch of Meta Oakley AI Glasses, developed in partnership with Garmin and Strava. I directed the end-to-end user experience across mobile UX, visual design, AI curation, and conversation design. This feature achieved a 33% adoption rate within five months of launch and was showcased at Meta Connect '25.

Recognized in Wired Magazine, designboom, and The Guardian.

Restyle (AI Image Generation)

Meta, 2025

Roles:
UX/UI
Business strategy
Go-to-market

Restyle on Ray-Ban Meta Display glasses lets you transform what you see in realtime — the first experience of its kind on a display device.

I owned the end-to-end design for a global launch. Additionally, I led the development of the long-term roadmap, and drove a 17% model quality improvement through UX improvements and prompt quality tuning, resulting in 10% retention 90 days after launch (10x our initial goal).

Facebook Nudges

Meta, 2023

Roles:
Design systems
Business strategy
UX/UI design

Facebook had 63 different ways of converting users to suggested actions, creating clutter and affecting conversation rates across the app.

I led the creation of Nudges, a unified conversion framework that replaced all 63 fragmented upsell implementations across 12 distinct surfaces for 3+ billion users. Adopted by 7+ teams across Facebook, with every rollout driving positive results, including a 27% increase in notification permission grants and an additional 760 paid subscribers per day.

Logitech G FITS

Logitech/Ultimate Ears, 2021

Roles:
UX/UI
Motion
Branding

G FITS is the world’s first wireless gaming earbud, using light-activated technology to custom mold to your ear in 60 seconds for the perfect fit.

I designed end-to-end UX for onboarding and hardware interaction, achieving 90% first-time success rate in consumer testing and contributing to a successful global launch and new premium sub-category in the Logitech G portfolio.

SIAN SHEU